Delve
Delve is an AI-powered language-learning platform that uses immersive, conversation-based gameplay to help users learn new languages. It allows users to practice real conversations through interactive story-quests with animated 3D characters, building fluency, pronunciation, and speaking confidence in realistic scenarios.
Problem
Traditional language-learning apps have gaps that prevent learners from achieving real conversational fluency. Competitive analysis revealed several issues, including learning focused on isolated words and drills with little real-life context, limited conversation practice, grammar-first approaches that didn’t prepare users to speak naturally, and long time-to-fluency. As a result, users could translate sentences but struggled to hold natural conversations, which is the core goal of language learning.
Product Strategy and Decisions
● Co-developed an incremental versioning strategy to validate user value at each stage before adding complexity. ● Prioritized conversation-based learning by designing quest-based scenarios where users practiced realistic dialogues with 3D characters in contextual settings. ● Co-developed the release-value documentation for each version that clearly defined time and cost savings. ● Designed an affordable freemium model, allowing users to experience notable value before upgrading.
Key Responsibilities
● Versioning strategy and release planning ● Release-value documentation and user stories ● Ticketing system management for assigned features ● Collaboration with the data team to define and track metrics ● Cross-functional alignment with developers, QA, designers, and video editors
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